Newspaper Publishing

» Kate82 - Expert op-eds

Celebrities used in newspaper op-eds aren't necessarily the rich and famous- sometimes they are just experts in their field. These are important to newspapers because they add a sense of legitimacy to what is being discussed. An example of this would be having anti-poverty activists talking about the homelessness situation in North America's biggest cities.

-- posted by Kate82

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» Nny - Expert op-eds

In response to Expert op-eds posted by Kate82:
Celebrity commentators are a great way to drum up business and help lackluster sales. Face it: newspapers are fighting a battle against online news feeds, as well as running a business, and regardless of the romantic idealism people may have, having a celebrity contribute an editorial will help boost sales and visibility of the publication.

That is not to say that celebrities are not experts in a particular field or ignorant to what could be called "real life." As far as humanitarian issues are concerned, having a celebrity such as Bono writing about AIDS in Africa or starvation in Latin America can help raise awareness in the homes of average people, which can in turn inspire people to greatness and to make a change.

But at the end of the day, newspapers, magazines, ezines, etc. are businesses trying to make money. Celebrities sell copy. It's a win-win situation for the publication.

-- posted by Nny

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